{"product_id":"wella-shinefinity-zero-lift-glaze-demi-permanent-60ml","title":"Wella Shinefinity Zero Lift Glaze Demi-Permanent 60ml","description":"\u003cp data-start=\"160\" data-end=\"488\"\u003eShinefinity Demi-Permanent Hair Color Glaze delivers shine you can feel with infinite color possibilities. This advanced demi-permanent hair glaze boosts hair to up to 250% shinier* and up to 50% smoother and softer hair**, making it ideal for enhancing tone, refreshing color, and adding luminous gloss.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"890\"\u003eFormulated with a clean, vegan formula and balanced pH technology, Shinefinity features a no-drip gel-cream texture for easy, precise application. It provides up to 6 weeks of long-lasting color with zero lift and zero damage, ensuring true-to-tone, reliable color results every time. Perfect for color correction, glossing, or enhancing natural hair shine without commitment.\u003c\/p\u003e\n\u003cp data-start=\"892\" data-end=\"984\"\u003e*vs. untreated bleached hair\u003cbr data-start=\"921\" data-end=\"924\"\u003e**Instrumental testing vs. our regular demi-permanent color\u003c\/p\u003e\n\u003ch2 data-start=\"132\" data-end=\"169\"\u003eDirections\u003c\/h2\u003e\n\u003col data-start=\"171\" data-end=\"580\"\u003e\n\u003cli data-start=\"171\" data-end=\"227\"\u003eMix Shinefinity Glaze and Activator in a 1:1 ratio.\u003c\/li\u003e\n\u003cli data-start=\"228\" data-end=\"292\"\u003eApply to towel-dried or dry hair, depending on the service.\u003c\/li\u003e\n\u003cli data-start=\"293\" data-end=\"363\"\u003eAllow to develop for up to 20 minutes (see service timing below).\u003c\/li\u003e\n\u003cli data-start=\"364\" data-end=\"469\"\u003eOnce fully developed, add a small amount of water and gently emulsify to help prevent skin staining.\u003c\/li\u003e\n\u003cli data-start=\"470\" data-end=\"494\"\u003eShampoo thoroughly.\u003c\/li\u003e\n\u003cli data-start=\"495\" data-end=\"580\"\u003eNo post-color treatment is required. Use conditioner only if the hair requires it.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 data-start=\"617\" data-end=\"636\"\u003eShinefinity Glaze\u003c\/h2\u003e\n\u003col data-start=\"637\" data-end=\"811\"\u003e\n\u003cli data-start=\"637\" data-end=\"650\"\u003eMix 1:1.\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"732\"\u003eApply to towel-dried or dry hair after blonding services or on natural hair.\u003c\/li\u003e\n\u003cli data-start=\"733\" data-end=\"767\"\u003eDevelop for up to 20 minutes.\u003c\/li\u003e\n\u003cli data-start=\"768\" data-end=\"811\"\u003eEmulsify, shampoo, and finish as needed.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 data-start=\"813\" data-end=\"826\"\u003eSpeed Glaze\u003c\/h2\u003e\n\u003col data-start=\"827\" data-end=\"926\"\u003e\n\u003cli data-start=\"827\" data-end=\"840\"\u003eMix 1:1.\u003c\/li\u003e\n\u003cli data-start=\"841\" data-end=\"872\"\u003eApply to towel-dried hair.\u003c\/li\u003e\n\u003cli data-start=\"873\" data-end=\"901\"\u003eDevelop for 10 minutes.\u003c\/li\u003e\n\u003cli data-start=\"902\" data-end=\"926\"\u003eEmulsify and shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 data-start=\"928\" data-end=\"946\"\u003eCorrective Glaze\u003c\/h2\u003e\n\u003col data-start=\"947\" data-end=\"1067\"\u003e\n\u003cli data-start=\"947\" data-end=\"960\"\u003eMix 1:1.\u003c\/li\u003e\n\u003cli data-start=\"961\" data-end=\"1007\"\u003eApply to dry hair for maximum saturation.\u003c\/li\u003e\n\u003cli data-start=\"1008\" data-end=\"1042\"\u003eDevelop for up to 20 minutes.\u003c\/li\u003e\n\u003cli data-start=\"1043\" data-end=\"1067\"\u003eEmulsify and shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1069\" data-end=\"1086\"\u003e\u003cstrong\u003eBalancing Glaze\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-start=\"1087\" data-end=\"1329\"\u003e\n\u003cli data-start=\"1087\" data-end=\"1154\"\u003eApply Koleston Perfect or Illumina Color to the root as usual.\u003c\/li\u003e\n\u003cli data-start=\"1155\" data-end=\"1194\"\u003eDevelop root color for 10 minutes.\u003c\/li\u003e\n\u003cli data-start=\"1195\" data-end=\"1251\"\u003eApply Shinefinity target shade to lengths and ends.\u003c\/li\u003e\n\u003cli data-start=\"1252\" data-end=\"1304\"\u003eContinue development for a total of 20 minutes.\u003c\/li\u003e\n\u003cli data-start=\"1305\" data-end=\"1329\"\u003eEmulsify and shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Wella","offers":[{"title":"09\/07 Very Light Blonde Natural Brown (Beige Sand)","offer_id":47647627083948,"sku":"glp1792343036090","price":9.52,"currency_code":"USD","in_stock":true},{"title":"09\/05 Very Light Blonde Natural Mahogany (Silk Blush)","offer_id":47647627116716,"sku":"nhx1792343036091","price":9.96,"currency_code":"USD","in_stock":true},{"title":"09\/02 Very Light Blonde Natural Matte (Soft 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